In this Issue

As millennials have cemented themselves as the largest generation by population at 75.4 million, outnumbering baby boomers for the first time, the retail industry has been inundated with insights about their shopping habits.

According to Kantar Retail’s Nicole Santosuosso, the uptick in information and insights about millennials has obfuscated the ways millennials are ushering in fundamental changes in how all consumers shop.

PARKER, Colo. — Private labels combined to be the fifth-largest “brand” in lip balm, according to IRI. Private-label volume has grown more than 25% over the past two years.

ROCHESTER, N.Y. — It’s already one of the better selling vitamins on the shelf with $135.1 million in sales on 19.6% growth across total U.S. multi-outlets, according to IRI for the 52 weeks ended May 15. But not a company to rest on its laurels, Bausch + Lomb introduced a new and improved PreserVision AREDS 2 Formula + Multivitamin.

Earlier this year, WebMD surveyed 30,000 WebMD users to ascertain the OTC buying behaviors and preferences of three critical consumer segments — seniors, today’s moms (Gen X) and millennials.

The spike in eyebrow makeup sales can be traced to a petite Romanian immigrant who became Beverly Hills’ most sought-after eyebrow guru. Although Anastasia Soare’s Anastasia Beverly Hills products aren’t available in mass, her magic with brows is credited with waking up the entire category.

Sales across the overall eye care and contact lens care categories generated $1.8 billion across total U.S. multi-outlets for the period ended May 15, representing growth of 2.4%. And dry eye continues to be a significant driver behind that growth, whether those dry eyes are caused by looking at a computer screen or smartphone all day or if there’s an underlying medical condition.

Drug Store News caught up with Cameron Poluszek, marketing director of oral health at GSK Consumer Healthcare, to discuss current trends in oral care.

DSN: Can you discuss the current trends in oral care? Are consumers looking for whitening, cavity protection or items that do all and more?

CITY OF INDUSTRY, Calif. — Physicians Formula was doing color correcting before it was trendy. This year, the company built upon that strength with its InstaReady collection, highlighted by its Super BB Contour Trio BB Stick SPF 30. It was developed to diminish shine for flawless filter-free social media posts. Linking into National Selfie Day, Physicians Formula held a contest encouraging women to take selfies on Instagram, which resulted in 12% increases in sales.