In this Issue

Earlier this year, Brandperx announced the launch of its latest Bump Bag, a product sample bag targeting soon-to-be moms and hand-delivered to them by their trusted OB/GYN providers. With 4 million women becoming moms, that patient-provider relationship is a rich marketing opportunity.

REDONDO BEACH, Calif. — What’s next for eyes? At least one company hopes it is a nonsurgical eyelift.

ORCHARD PARK, N.Y.. — Mentholatum earlier this year identified a new purchase opportunity in eye care — summer eyes. The company introduced its Rohto Ice All-in-One Cooling Eye Drops to provide fast, cooling relief for eight symptoms — red, dry, itchy, irritated, burning, gritty, watery and stinging eyes. And unlike ordinary eye drops, it contains Rohto’s proprietary Freshkick technology, a freshness formula that relieves irritation and soothes and comforts eyes for up to eight hours.

Let’s just say I wasn’t exactly expecting to have my mind completely blown. Cardinal Health RBC 2016 had been a terrific show, but if we’re being completely honest here, the keynote speaker for the closing business session — some long-haired street artist I had never heard of, wearing black Converse and speed-painting to loud music at 9 a.m. on a Saturday morning — had me scratching my head a little.

Did I really need to see that?

It turns out, I really did.

Millennials might not care about fighting wrinkles, but they know the importance of totally cleaning off their makeup. “One of the things I learned from my sisters was to totally remove makeup,” Kylie Jenner told a reporter recently.

Wearables are beginning to gain purchase consideration and traction among all millennials, but especially with white non-Hispanics, according to the latest installment of the Hispanic Millennial Project, published by Sensis and ThinkNow Research in June.

As interest in telehealth options increases, so too does the diversification of the services offered through telehealth providers. Both patients and telehealth companies are looking at behavioral health as the next frontier in remote care. In its look at the biggest health industry issues of 2016, PricewaterhouseCooper’s Health Research Institute found that 72% of 18- to 44-year-olds and 43% of those older than 45 years would be willing to use telehealth services to consult with a mental health provider instead of an in-person visit.

While Americans are redefining what it means to age well and stay healthy, many adults 50 years and over are still feeling the effects of aging. AARP earlier this year surveyed 1,480 Americans ages 50 years and older, and found that while a majority see themselves in good health, 1-in-2 reported that they wished they had more strength or energy to participate in the activities that they enjoy.