In this Issue

Supermarket pharmacy operators last month received validation for the growing number of diabetes educators and dietary nutritionists walking their aisles. In the Oct. 9 issue of Diabetes Care, the American Diabetes Association recommended all people with diabetes make nutrition therapy a part of their treatment plan.

Like any company looking to stage a turnaround, Rite Aid has employed multiple tactics to return to profitability and win back investors’ favor, but few of those programs have been as important to the chain’s efforts as its loyalty card program.

While it’s neither the first retail pharmacy loyalty program nor the largest, Wellness+ stands out as being the first to tie in specifically to the pharmacy — and that’s what has helped make it so successful.

NEW YORK — Garnier BB Cream Skin Renew Miracle Skin Perfector by L’Oréal made waves as the first mass-market BB cream to hit the United States.

According to Garnier, 96% of women reported instantly smoothed skin; 90% noticed a more even complexion and 93% said their skin had a healthy glow after use.

Higi ‘scores’ with kiosks

Through its biometric screening kiosks, its smartphone application and its website, Higi encourages users to take a more holistic approach to their health. True wellness, its creators insist, springs not just from such physical metrics as blood pressure, glucose readings and body mass index, but from lifestyle choices and connections to family, friends, neighbors and coworkers.

CINCINNATI — No one wants clumpy lashes. That’s why Procter & Gamble’s CoverGirl has created a clump-free zone with its Clump Crusher by Lash-Blast mascara.

Positioned as a breakthrough in no-clump mascara, it promises to offer 200% more volume and zero clumps. How? A double-sided brush with lash-loading and clump-combing zones helps beauty mavens be clump-free, according to the beauty brand.

BETHLEHEM, Pa. — With more than $7.2 million in sales for the 52 weeks ended Sept. 8, the landmark launch of Orasure Technologies’ OraQuick In-Home HIV test last year was a key driver behind the 11.7% growth in the home-test kit across U.S. multi-outlets, according to IRI. The OraQuick In-Home HIV Test detects antibodies to both HIV-1 and HIV-2 with an oral swab, providing a confidential in-home testing option with results in as little as 20 minutes.

NEW YORK — Earlier this year, Revlon extended its ColorStay franchise with the launch of Ultimate Suede Lipstick, which, according to Revlon, “continues to be exceptionally well-received in the marketplace and is capitalizing on the growing lip trend.”

The velvety soft formula is infused with shea butter and aloe and promises to provide all-day color. It is available in 20 shades.

Earlier this year, Walgreens introduced a significant boost to its Steps with Balance Rewards program, enabling users to link wireless activity trackers such as FitBit, Withings and BodyMedia to the aspirational wellness program. Loyalty cardholders who sync with one of these devices get two times the points associated with healthier behaviors — 20 points per mile and 20 points per day for tracking their weight. And each device linked earns 250 points.