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In this Issue

  • Rimmel London banishes shine with BB Cream Matte

    LONDON — Even as CC creams increasingly hit the market, the BB cream craze continues.

    Among the newest entrants is Rimmel London’s new BB Cream Matte for spring 2014. The beauty brand has revamped its 9-in-1 BB Cream to now come in a super-mattifying formula for all-day shine control. Available in two shades, the SPF 15 formula is priced at $6.99 each.

  • U.S. consumers more likely to prefer generics

    The United States is leading in its preference for generic drugs. According to a new report by Rhinebeck, N.Y.-based Phoenix Marketing International, 37% of American consumers expressed a preference for generic drugs when they were available, compared with 22% of the French, 21% of Canadians and 12% of Britons. The study was based on 810 consumers in the four countries.

  • Maybelline’s Great Lash remains a beauty staple

    NEW YORK — After more than 40 years, Maybelline’s Great Lash mascara continues to be a favorite among beauty insiders and makeup artists.

    In 1971, Lilly Pulitzer, a then up-and-coming designer known for her bright and cheery fabrics, inspired Great Lash’s legendary pink and green tube. Since that time, the unique color palette has become instantly recognizable and the symbol of an American beauty icon.

  • Updated Fitbit provides seamless integration

    SAN FRANCISCO — Fitbit in May released the Fitbit Flex, an activity-tracking wristband that syncs wirelessly on-the-go via Bluetooth 4.0 to select iOS and Android devices. Users can seamlessly make fitness and wellness a part of their everyday lifestyle and check their stats from anywhere.

  • Going bold with Maybelline’s Vivid collection

    NEW YORK — When it comes to lip color, bold is in. Looking to further leverage this trend, Maybelline New York earlier this year expanded its Color Sensational Lipcolor line with the new Vivids collection.

    With an array of bright pinks, corals and plums, the Color Sensational Vivids collection is positioned as Color Sensational’s brightest, most vibrant color ever.

    To keep lips conditioned, the formula is infused with honey nectar and promises to keep lips nourished, never dry or cakey.

  • Births among older consumers on the rise

    The buying demographic for pregnancy test kits and ovulation test kits may be skewing older.

    (For the full category review, including sales data, click here.)

  • Bringing simplicity to health care

    Simplicity plus connectedness equals engagement. That secret recipe is at the heart of Target’s strategy, touching and shaping every aspect of its business, including health care.

    Target is working to create a simpler healthcare experience for its guests.

  • NABP white paper stresses drug supply chain security

    NEW YORK — Keeping counterfeit and diverted drugs out of the U.S. drug supply chain will require closing vulnerable regulatory gaps that risk letting them in, according to a new report by the National Association of Boards of Pharmacy.

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