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Made in America: ‘Buy local’ mentality leads to economic patriotism
Made in America. To suggest that this marketing message doesn’t resonate with today’s American consumer may come off as sacrilege, especially considering how job creation was a central issue in this month’s presidential election.
But there are two questions marketers of “Made in America” have to ask. First, does this marketing message have staying power? And second, where does it rank in a consumer’s purchasing decision tree?
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Made in America: Products made in America
DSN profiled six companies that sell on their American-made heritage as part of its "Made in America" report.
GREEN TOYS
MILL VALLEY, Calif. — Green Toys makes a line of classic children’s toys constructed from recycled, food-safe plastic and other environmentally friendly materials. The products not only help fuel the “Made in America” movement, the use of recycled materials helps distinguish the toy manufacturer by reducing fossil fuel use and greenhouse gas emissions.