-
A new hope
Walgreens is the newest to jump into the loyalty game. Still, its Balance Rewards managed to sign up 16 million members within just two weeks of its mid-September launch.
In many ways, Balance Rewards represents some of the best thinking in customer loyalty. There’s a better-health incentive linked to the Walk with Walgreens program. There are complementary health offerings tied to participation. It is mobile-enabled and ties into its multichannel strategy. Points don’t expire. And the data from the program will help inform every facet of Walgreens’ business.
-
The Health Star
Rite Aid was the first to fold in a health-driven component to its loyalty program; as participants move up the Wellness+ ladder, they earn health-related perks, like free healthcare assessments.
Wellness+ membership grew 8% to 25 million, during the company’s recently reported second quarter. Members accounted for 74% of front-end sales, compared with 69% one year ago, as well as 68% of prescription sales.