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In this Issue

  • New drugs to alter HCV treatment, outcomes

    A phrase like “silent killer” sounds creepy enough on its own, but it’s an often-used one for a virus that, according to the Centers for Disease Control and Prevention, infects 1.3% to 1.9% of people in the United States.


  • Moving beyond sick care — just do it!

    
One thing that was pretty clear in the research we conducted for the 2011 Retail Clinician Reader Survey is that an increasing number of retail-based health practitioners want the clinics they work for to expand the scope of services beyond acute care. Many readers said the one thing that would make them even more satisfied about the work they do is “moving beyond sick care,” as one reader noted, to more preventive/wellness-oriented services, including chronic disease management programs for diabetes, hypertension and more.

  • Segmentation strategies add up

    
The 19th century British writer William Hickson may have written, “If at first you don’t succeed, try, try, try again,” but he only had half the story. By all means, try again, but don’t do the same thing over and over and expect different results.


  • Wellness drives sales in digestives, probiotics

    Sales in the digestives aisle going forward look positive, especially as an aging population begins paying closer attention to healthy diets, including the right amount of dietary fiber to keep things “regular” and supplementation with probiotics for overall digestive health. 


  • Branding in frozen foods, economy heat up sales

    
Consumers eating more meals at home and innovation from manufacturers have led to a spike in sales of frozen convenience foods. A number of frozen segments showed double-digit increases in the 52-week period ended May 15. Dollar sales of frozen breakfast foods were up nearly 9% across food, drug and mass (excluding Walmart), according to SymphonyIRI 
Group data.


  • Walgreens' Joe Magnacca walks DSN.TV through the company’s HOTTEST new store

    In an exclusive video store tour, Walgreens president of daily living products and solutions Joe Magnacca walks Drug Store News editor Rob Eder and the DSN.TV cameras through the new Duane Reade flagship store at 40 Wall St. The first-ever co-branded Duane Reade-Walgreens store opened to the public July 6.


  • Wellness+ reaps benefits for chain and consumers

    
Since its nationwide launch in April 2010, Rite Aid’s wellness+ loyalty card program rapidly has proven itself to be a phenomenal boost to the chain’s business as the first-ever loyalty program designed to enhance customers’ savings and well-being together.


  • Drug stores experiment with As Seen On TV items

    
As Seen On TV products have gained valuable shelf space at drug chains, becoming a formidable department instead of just an item-driven business.


    Its evolution is thanks to industry leaders Telebrands, Ontel, IdeaVillage (each individually owned by one of three Khubani brothers) and Allstar Products Group. Together they account for a significant portion of sales for the category whose customers are early adopters and seek new, innovative and value-driven products.


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