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Taking a digital dive with consumer focus
NEW YORK — The race is on to capture tomorrow’s click-and-pick shopper — that multichannel consumer who, with a click, wields her phone as an omniscient shopping tool and then either picks her product off the shelf or picks where that product will be waiting for her, be it at a nearby store or in her mailbox.
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Retailers capitalize on innovative photo products
Photo-processing is evolving, but it is far from finished. “While consumers are capturing, deleting and electronically sharing more images than ever before, they also are motivated to print larger [photos] and utilize their special images in other product forms,” said Bing Liem, VP sales for Fujifilm North America.
Retailers are finding profit opportunities in the “expressions” market, according to Gary Pageau, publisher of content development and strategic initiatives at the Photo Marketing Association.