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Shampoos, conditioners a winning combo
When it comes to hair care, consumers clearly continue to seek value as the sales of shampoo and conditioner combo packs remain on the rise, soaring triple digits during the 12 weeks ended April 17, according to data from SymphonyIRI Group.
The continued growth in this segment comes as no surprise, as industry observers have suggested that the shift in consumer shopping behavior would impact the hair care segment in 2011.
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Innovation, added benefits color lipstick sales growth
Judging by many makeup looks on the runways of Mercedes-Benz Fashion Week Spring 2011 in New York, it was evident that lipstick was going to be in the shopping basket of many beauty mavens. That has proven to be the case.
According to SymphonyIRI Group, lipstick sales have experienced strong double-digit growth in the 12 weeks ended April 17. Topping the list, according to SymphonyIRI, were lip products that offer such innovation as long-wearing color like CoverGirl Outlast, Maybelline SuperStay and L’Oréal Paris Infallible Le Rouge.