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Macy’s acts on its beauty impulse
In an interesting twist, and undoubtedly a clear reflection of the blurring lines within beauty, Macy’s has implemented an open-sell concept of niche beauty brands inside select store locations.
By October 2010, Impulse Beauty had made its way into more than 50 Macy’s stores across the country. An additional 50 Macy’s stores are expected to debut the concept in 2011. Impulse Beauty complements the department store’s traditional beauty counters, and enables customers to shop beauty brands on their own and seek help from beauty advisers if needed.
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Walgreens leads the way to ‘well’
Walgreens not only is the “Way to Well,” it also is the “Way to Stay Well,” as evidenced by this shelf talker in the dietary supplement aisle that contains a 44-page pamphlet titled “Vitamins & Supplements Q&A: Your A to Z Shopping Guide.”
Inside are reasons to take supplements to both improve health and prevent disease. Specific supplement topics include the best supplements to take to help manage healthy blood-glucose levels, as well as bone and joint, cognitive, heart, immune and prenatal health.