-
Are coupon ‘extremists’ bad for business?
Call it “the attack of the coupon-crazed shelf sweepers.” It’s the most aggressive form of bargain hunting by consumers willing to spend hours searching out coupon deals, to stock up with enough product to last their families for a year and to turn their homes into veritable warehouses.
-
Target touts pharmacists’ expertise
Target is encouraging customers to direct their sights toward its in-store pharmacies with its “Ask Us” campaign. The campaign includes signage located throughout the store designed to direct shoppers to seek information from pharmacists about everything from allergies to generic discounts, promoting Target’s pharmacists as experts on medicines.
The signage includes floor graphics in the aisles leading to the pharmacy counter, signs hanging from ceilings and placards posted on endcaps.
