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Time to ‘smah-ten up’
“Smah-ten up, Ee-dah.” Loosely translated from deep “Mainer-ese,” that means, “smarten up, Eder.”
It’s a voice from my childhood, an old coach and counselor from summer camp, Tobias Woodworth. I called him Toby. He called me “Ee-dah.”
Stuck with me and all my other quasi-incorrigible New York City friends, Toby found himself saying, “smah-ten up!” an awful lot. It could mean anything from “you’ve got two strikes — protect the plate” to “put down that rock.”
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Scissors cut into segment growth
Judging by the numbers, the wobbly economy largely has benefited the men’s grooming segment.
As previously reported by Drug Store News, the economy has resulted in solid sales — and even a trading up — in such segments as grooming/scissors. For example, Wahl Clipper stated in late 2010 that its “shining star” has been its Lithium Ion grooming kit, priced at $39.99.
That trend appears to be continuing, as many grooming/shaving scissors are experiencing double-digit growth, according to the latest SymphonyIRI Group data.