In this Issue

Pharmaca tweaks branding, plans expansion spurt

MENLO PARK, Calif. — Earlier this month, Pharmaca Integrative Pharmacy unveiled its latest store design here, marking the company’s 23rd location and heralding more new-store growth to come. Pharmaca is targeting three new store openings in 2011, Mark Panzer, Pharmaca president and CEO, told Drug Store News.
Mintel: Hispanic women want beauty manufacturers to cater to them

CHICAGO Many Hispanic women feel underrepresented in the beauty and personal care aisle and would like to see more products -- especially hair care products -- designed just for them, suggested recent research by Mintel.

"It can be a very daunting task for companies to hone in on the specific needs of their Hispanic customers," stated Leylha Ahuile, senior multicultural analyst at Mintel. "Latinas come in a variety of shades, so a wide range of products must be developed to cater to every pigment and hair type."

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