Not only does Sunbeam have a large share of the heating pad category, but it is unveiling new technologies and formats, driving incremental sales and, by the way, profits.
The consumer products goods industry has an opportunity to lead in the battle for consumers' hearts and minds in constructive disruption, Carolyn Tastad, group president of Procter & Gamble North America said.
In the deodorant category, aluminum is becoming taboo and the longtime ingredient is being avoided by a growing number of consumers, causing retailers and suppliers to change their product mix.
Walmart has a long history of driving profits through high sales volumes of low-priced items at thin margins, but not even its efficiencies are enough to make money selling groceries online.
Leaders at NutraClick, manufacturer of Force Factor, are eager to explain how they support their products with a uniquely powerful marketing and sales model.
