The New General Market Purpose-Driven Summit featured a panel of CPG executives titled "What’s Your Why," where panelists discussed the extent to which the reason behind companies bringing their products to market can be critical to how they go about selling them.
Brandless chief merchant Rachael Vegas told attendees of the New General Market Purpose-Driven Summit about the role curating the consumer experience played in growing Brandless' brand equity.
At the New General Market Purpose-Driven Summit, L2’s Evan Neufeld discussed how brands can approach consumers as technology drives changes in the ways shoppers relate to brands.
Mike Clementi, Unilever’s vice president of human resources-North America and customer development, discussed how Unilever builds its corporate culture — and thus its brands — around purpose.
With the launch of Vigadrone, its generic of Sabril — a first-line treatment for infantile spasms in infants with tuberous sclerosis complex — Upsher-Smith is offering an enhanced level of service around the drug.
With the homeopathy category continuing to grow, companies are rolling out new products to meet demands of consumers increasingly seeking alternative products.
