While the checkout area at the front of the store is most often the focus for stimulating impulse sales for stores that have pharmacies, there is a secondary opportunity to grow incremental sales.
Retailers that understand the high-margin value of frequent, heavy GM front-end shoppers can reap disproportionate gains, according to officials at the Global Market Development Center, based in Colorado Springs, Colo.
DSN’s July cover story takes a look at the day-to-day of three pharmacists who work in different settings to highlight their workflows and their impact on patient care.
Industry observers point out that during the last 15 years, the front end has undergone some dramatic changes. What once was a haven for convenience-based consumables has now turned into a hot spot for convenience-based non-consumables, as well.