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In this Issue

  • Building beauty engagement

    Since 1990, Cosmetic Promotions has offered its clients experiential marketing for beauty brands and retailers. With services that include product sampling, demonstrations, launch kits and sweepstakes, among other services, founder and CEO Joann Marks said the company’s aim is to help its clients save money and labor. 
     
    Drug Store News caught up with Marks to discuss her company’s offerings and how its clients can set themselves apart from the competition. 
     

  • Cutting through the clutter

  • Latest innovations in the world of tobacco

    The Tobacco Plus Expo 2018 may still be weeks away, but it is already shaping up to be one of the premier events in the quickly evolving tobacco industry, a category that is in the midst of change as new products become available. TPE is the largest business-to-business tobacco trade show highlighting tobacco, vapor, alternatives and general merchandise products available in the ever-evolving market.
     

  • Upping your inventory protection game

    For retailers of such high-end consumer electronics as smartphones, tablets, e-readers, drones, digital cameras and fitness watches, the customer’s retail experience can be just as important as loss prevention. Often the look, feel and performance of a product on display in a store, including the ability to interact and fully experience features, such as menus and apps, can be crucial to a customer’s purchasing decision. 
     

  • Beauty Bar: Trending skin care products

    Unilever’s V debuts vegan personal care line
    Unilever launched Love Beauty and Planet, a new vegan personal care brand, featuring shampoos, conditioners, body washes and hair and body treatments. 
     
    The products have mild cleansers and scents infused with ethically sourced essential oil or absolute, a highly aromatic oily mixture, like French heirloom lavender, Moroccan mimosa flower or Bulgarian rose.
     

  • Showcasing the latest in beauty

    SinfulColors expands into makeup

    SinfulColors has packed a punch in the nail lacquer category, with on-trend colors and collaborations with Kylie Jenner and Kandee Johnson. The Revlon-owned company is going beyond the nail category, rolling out a color cosmetics collection fronted by actress Vanessa Hudgens. 

  • Pet project: Owners will spend on food, products and services

    A recent article published in the Whole Dog Journal included a number of therapeutic ways people can address their pets’ arthritis pain relief needs, including a lengthy discussion on laser and red light therapies. A few years ago, a similar article would have likely focused on prescription-based solutions, but now the conversation often centers on alternative methods for caring for our pets.

  • Dog chews promoting clean teeth are on the rise

    Multipet’s Canine Clean line of dog chews are designed to assist with teething, help remove tartar and massage gums. The toys are infused with a choice of peppermint or spearmint, which helps freshen breath. Canine Clean products from the Moonachie, N.J.-based company also support many drug stores’ direction of promoting health and healthy choices for their customers.   

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