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Future Trends: Self care, wellness shift to drive innovation in new, emerging health segments
No matter where you stand with regard to Obamacare or the American Health Care Act that Congress is debating even now, one factor is certain: The cost of health care — and the consumer’s share of that cost — is only going to grow.
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Consumers’ dreams come true with new sleep solution sets
No longer a dormant category, sales of sleep aids continue to climb at a rate of 3.9% for the 52 weeks ended June 11 across total U.S. multi-outlets, according to IRI. While that entire category was lifted with the introduction of Procter & Gamble’s ZzzQuil line, which still figures prominently, it only started there.