-
Augmented reality gives the retail landscape a makeover
Beauty apps could be the tool paving the way for drug and mass retailers to compete with high levels of service at prestige competitors. Apps from augmented reality technology providers give shoppers a digital makeup artist in the palm of their hands and reduce the need for in-store testers that often are not available in mass-market stores.
-
Editor's note: Catching the consumers’ eye
Retail is not dead; boring retail is dead.That is what industry guru, Mack Elevation Forum founder and DSN partner Dan Mack told a packed house at the 19th annual Drug Store News Industry Issues Summit at New York City’s Plaza Hotel in late November. Moderating a panel of executives from such top retailers as CVS Pharmacy, Target, Walmart, Walgreens and Sam’s Club, Mack challenged them to explain to the audience what they were doing to remain relevant.