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Latest Carmex art project: '365 Days of Lip Service'
MILWAUKEE — Carma Labs earlier this year teamed with mixed media artist Lisa Pavelka to launch 365 Days of Lip Service, a collection of artwork created on the lids of 366 Carmex lip balm jars.
“We were thrilled to learn about the project and Lisa’s long-held preference for using the Carmex jar in her artistic creations,” stated Paul Woelbing, president of Carma Labs. “Carmex fans know that, in addition to being a great lip balm, we are dedicated to fun and inspiration. This is a great way to help us celebrate Carmex’s 75th anniversary.”
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New Softlips Gloss offers shine, SPF protection
ORCHARD PARK, N.Y. — Mentholatum has announced the launch of its new Softlips Gloss line in pearl and coral shades.
This line extension expands on the Softlips "So You." campaign, which was launched last year with new packaging graphics, an updated logo, Facebook efforts and a new ad campaign.
With the popularity of lip gloss on the rise, the company stated that it wanted to provide its current lip balm and tint users, along with potential new Softlips consumers, with the option of color, SPF and shine in one product.