Liv by Kotex debuts products alongside mom-centered campaign

Liv by Kotex, a daily period and pee protection product line for mothers, is bringing awareness to its launch with the rollout of a new campaign. 

The “Mother’s Night” initiative aims to help moms across the country take a small break from the demands of motherhood and celebrate the night with friends. 

“Moms give so much of themselves every day and at times motherhood can be an unpredictable experience. Products on the market today aren’t made to manage all of moms’ needs in the way Liv by Kotex is specifically designed to," said Paige Chapman, senior brand manager for Liv by Kotex. "We are proud to launch Liv by Kotex in partnership with Target to help make mom’s life a little easier by uniquely managing unpredictable periods and a little pee while helping her feel dry and comfortable. To help celebrate the launch, we are excited to introduce Mother’s Night and our hope is that moms use this time lean on each other, strengthen bonds and ultimately, feel more connected.”

[Read more: Carefree broadens feminine care offerings following pads launch]

The Liv by Kotex line of products offers a range of pads and liners that are dermatologically tested with no harsh ingredients and made without fragrance. 

Consumers can find Liv by Kotex available exclusively at Target stores and online.