LolaVie rolls out to Ulta Beauty at Target locations
LolaVie, the hair care brand that calls actress Jennifer Aniston one of its founders, is broadening its retail footprint.
The brand will become accessible to Ulta Beauty at Target shoppers, bringing its plant-based assortment to a wider range of consumers.
In May 2023, Ulta Beauty became LolaVie’s first brick-and-mortar retail partner, launching at all 1,350 of its locations across the nation.
"Ulta was the first retail partner for LolaVie, a decision that was very intentional as we wanted to select a retail partner that met the same values as LolaVie: high-performing products with high-quality ingredients," said founder Jennifer Aniston. "I'm excited to continue our partnership and grow with Ulta Beauty at Target, ultimately bringing LolaVie to even more consumers in an accessible way."
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Products that will be carried at Ulta Beauty at Target locations include the Restorative Shampoo, Restorative Conditioner, Glossing Detangler and Perfecting Leave-In, in both full and travel sizes.
"Just over a year after debuting onto Ulta Beauty's shelves, we're thrilled to continue to support the expansion and growth of LolaVie through our partnership with Target," said Monica Arnaudo, chief merchandising officer at Ulta Beauty. "The vegan, cruelty-free brand founded by hairstyle icon, Jennifer Aniston, has been warmly embraced by our guests looking for haircare formulations that are both multifunctional, high performing, and feature better for you ingredients. We're thrilled to make LolaVie more accessible to even more beauty lovers through the launch at Ulta Beauty at Target."
