L’Oréal Professionnel to spotlight its AirLight Pro with help from Nikki Glaser
L’Oréal Professionnel is teaming up with comedian Nikki Glaser on an initiative focused on spotlighting its AirLight Pro.
The beauty tool is hitting the road as Glaser’s must-have product for her upcoming Alive & Well comedy tour.
"Comedy is all about timing, and so is great hair. I'm always on the go, and AirLight Pro lets me get that perfect look for on and off-camera performances quickly. Also, it just feels elite. I mean the tech is next level. The infrared light in the dryer is actually helping to dry your hair fast without damage and as someone who highlights my hair and always experiences breakage, this is so important to me. I'm picky about my tools because I often get myself ready before shows without a full glam team and, honestly, I was so blown away by the AirLight Pro's power and precision,” said Glaser. “It's lightweight, powerful and really easy to use with all the custom settings. It's also quiet so I can work on jokes and talk to my friends backstage while I'm styling. I've never had a hair dryer like this. I'm obsessed. Partnering with a brand that's as forward-thinking and dedicated to innovation as I am in my own material just felt right. AirLight Pro is defining the future of hair styling, and I'm thrilled to be a part of it."
The collaboration comes from a shared commitment to pushing boundaries and bringing innovative ideas to life, the beauty brand noted.
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"Nikki Glaser is a major voice in comedy today. She's at the forefront of the industry, just as we're at the forefront of beauty tech—it's a perfect match. Nikki's authentic voice resonates with a huge audience, and like us, she doesn't follow trends, she sets them. when she fell in love with AirLight Pro after trying it, the partnership felt completely natural. It's a genuine connection between a cutting-edge artist and a cutting-edge innovation," said general manager L'Oreal Professionnel, Professional products division at L'Oreal, Mounia Tahiri.
AirLight Pro is available to shop in-store at Ulta and Ulta.com and on Amazon.com.
