Maesa announces winners of 2024 Magic Incubator program
The winners of Maesa’s 2024 Magic Incubator have been revealed!
Now in its second year, the program aims to help early-stage beauty and wellness entrepreneurs from underrepresented communities.
“We are incredibly proud to continue the mission of the Maesa Magic Incubator, which was created to unlock the potential of underrepresented entrepreneurs with powerful ideas but limited access to resources,” said Piyush Jain, CEO of Maesa. “This year’s winners exemplify innovation, creativity, and a deep commitment to meeting unmet consumer needs through disrupting the beauty industry. We’ve seen firsthand how this program not only accelerates growth through key learnings, mentorship, and funding but also instills confidence in winners, fosters community amongst founders, and creates lasting, powerful industry connections. We can’t wait to see how they will transform the beauty and wellness industry.”
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The class of 2024 includes:
- Jadis Montijo — Motivo Scar Care: Built from patient Experience and doctor Expertise, the brand’s products aim to improve the appearance of scars and change the standards of healing;
- Marsha McBain — Berri-Clear Skincare: A skincare brand that is spotlighting its dark spot superfruit skincare line, harnessing the power of fruits and vegetables native to Trinidad and Tobago to effectively reduce hyperpigmentation; and
- Aziza El Wanni—The Potion Studio: This luxury haircare brand that believes in the power of nature and quality ingredients for both men and women with textured hair. Its mission is to simplify and refine hair care routines with intentional products designed for not so simple hair.
The 2024 Maesa Magic Incubator program offers a transformative experience, equipping founders with the essential tools to build successful brands from concept to aisle. It combines interactive lectures, personalized mentorship, hands-on training and a no-strings-attached $35,000 grant for each winner.
