Manscaped’s Essentials Kit hits Target shelves

The men’s grooming aisle at Target just got a whole lot wider.

Manscaped, a brand known for its below-the-waist grooming products for men, announced that its Essentials Kit would be hit the retailer’s shelves nationwide.

Products in the kit include:

• The Lawn Mower 2.0, which is a precision-engineered electric trimmer, that features a 6,000 RPM motor, anti-nick SkinSafe and QuietStroke technology, and the brand’s signature ceramic blade; and
• Crop Preserver, which is an anti-chafing ball deodorant for below-the-waist use, that contains aloe vera and provides up to 24-hours of active pH control.

"Manscaped started and continues to lead the manscaping revolution and offering these popular products in Target stores will no doubt spread the ever-growing popularity of men's below-the-waist grooming across the country," Manscaped founder and CEO, Paul Tran said. "We are thrilled to have our products available at Target so that every man can experience the confidence and refinement that Manscaped provides."

Manscaped products range from $9 to $74 and can be found on the company’s website, as well as Target shelves nationwide.