Multicultural

BOCA RATON, Fla. -- A pioneer in laser technology for hair loss is expanding its portfolio of products.

HairMax, makers of the LaserBand 82, are building the global brand with a range of thinning hair care products, which has expanded to include shampoo, conditioner, topical hair and scalp treatments and dietary supplements to help address the multiple causes of hair loss.

NEW YORK -- L'Oréal USA is launching a smartphone keyboard that has not only emoji lovers but also cosmetics connoisseurs in mind.

The company says "Beaumoji" is the most extensive messaging keyboard designed to enhance and animate conversations around the world of beauty. The keyboard offers 130 playful and on-trend emojis created exclusively for the passionate and growing community of beauty enthusiasts.

Seattle cosmestics company Julep, which has sold exclusively online since its inception, is going brick-and-mortar by launching its products at Ulta Beauty stores. (Seattle Times)

Engineers at The Ohio State University have invented a coating to help shampoo and other soaps pour out of plastic bottles more easily. (The New York Times)

SAN FRANCISCO -- Sephora is adding a new false lash virtual try-on to its Virtual Artist app, as well as a new way to teach beauty with step-by-step virtual tutorials using augmented reality technology.

CINCINNATI -- Procter & Gamble is celebrating the 10th anniversary of its My Black Is Beautiful platform by spearheading a broad dialogue about black beauty at the Essence Festival in New Orleans. 

With so many changes occurring in the ethnic beauty category, Drug Store News spoke with Eddie Jhin, president of Jinny Beauty, about the category's potential and the latest trends.

DSN: Discuss the potential in the multicultural and ethnic business, and why retailers need to do more to reach these shoppers.

DALLAS — Mahisha Dellinger founded her company in 2002 when she noticed a gap in the market for women who were embracing their natural curls but couldn’t find products to manage their tresses.