Multicultural

Engineers at The Ohio State University have invented a coating to help shampoo and other soaps pour out of plastic bottles more easily. (The New York Times)

SAN FRANCISCO -- Sephora is adding a new false lash virtual try-on to its Virtual Artist app, as well as a new way to teach beauty with step-by-step virtual tutorials using augmented reality technology.

Seattle cosmestics company Julep, which has sold exclusively online since its inception, is going brick-and-mortar by launching its products at Ulta Beauty stores. (Seattle Times)

DALLAS — Mahisha Dellinger founded her company in 2002 when she noticed a gap in the market for women who were embracing their natural curls but couldn’t find products to manage their tresses.

WATERBURY, Vt. -- Canus, a leading provider of fresh goat's milk skin care products in North America, is launching its Caprina by Canus line at Meijer.

The Caprina line includes a variety of soaps, body washes and foaming milk baths in several fragrances as well as a fragrance-free version for soaps.

Canus is currently the best selling goat's milk soap in North America and launched Caprina in Canada in early 2009 with great success.  

CINCINNATI -- Procter & Gamble is celebrating the 10th anniversary of its My Black Is Beautiful platform by spearheading a broad dialogue about black beauty at the Essence Festival in New Orleans. 

With so many changes occurring in the ethnic beauty category, Drug Store News spoke with Eddie Jhin, president of Jinny Beauty, about the category's potential and the latest trends.

DSN: Discuss the potential in the multicultural and ethnic business, and why retailers need to do more to reach these shoppers.