Murad's refillable product launch focuses on sustainability
Murad is doing its part to ensure its skin care product packaging is sustainable by rolling out refillable options.
The Retinal ReSculpt Overnight Treatment and Cellular Hydration Barrier Repair Serum come in refills, which help lessen packaging materials by up to 85%, the company said.
“With sustainability and value at the forefront of consumers' minds today, we're proud to now offer our science-backed skincare innovations in eco-friendly, cost-saving refillable packaging,” the CEO of Murad said. “It’s been the brand's life's mission to help people attain healthier skin. Now, we’re extending that mission to support the health of our planet.”
[Read more: Shoppers Drug Mart’s Quo Beauty begins recycling program with TerraCycle]
In addition, Murad is working with TerraCycle on a recycling program that makes it easy for consumers to dispose of their cosmetic packaging for free while earning charitable donations for nonprofits.
“Earth Month is a great time to consider what you can do to help the environment,” said Tom Szaky, founder and CEO of TerraCycle. “Through the Murad Recycling Program, consumers can recycle a variety of hard-to-recycle skincare packaging that would have been destined for landfills, all for free. We celebrate Murad for taking their commitment to sustainability one step further with the launch of their new refillable serums.”
Murad is at 35% of their goal of transitioning to a 50% reduction in virgin plastic with PCR by 2025, the integration of 50% PCR components by 2030 and to be 100% recyclable by 2030.
