Nail

Americans are spending more than $60 billion on beauty annually. To survive as a meaningful competitor in this evolving beauty arena, drug stores must start to burnish their image.

For all the clamor and controversy over being “cruelty-free,” little attention is paid to the animal derivatives used in the products themselves. There is a small but growing band of thought leaders — brands, bloggers and activists — who are determined to raise awareness and create a market for those who want to lessen the environmental impact of animal agriculture by offering vegan beauty products.

Cosmoprof North America, or CPNA, delivered a robust beauty trade fair featuring resources for every aspect of business, from packaging and filling to finished product. The event, held July 9 to July 12 in Las Vegas at the Mandalay Bay Convention Center, grew this year in both attendance and square footage, which can be attributed to expansion in such specialized areas as scent, natural products and multicultural items, not to mention a multitude of country pavilions — with Korean beauty holding court in two areas.

NEW YORK — Revlon’s SinfulColors brand is introducing a new collection at Walgreens before it hits other stores. The Punk Yourself collection features an innovative formula Hypnotic Transforming Top Coat that create an instant melted, liquefied or dyed effect when applied over wet nail polish, creating a unique look every time.

NEW YORK — Coty’s Sally Hansen brand is highlighting the strength of its of its Miracle Gel with a new ad campaign, titled Life Proof. The campaign is designed to showcase Miracle Gel’s chip resistance.

Since the product’s 2014 launch, Coty said Miracle Gel users have been loyal to the brand and put the product to the test with daily activities — something that inspired the new campaign.

LAKE ZURICH, Ill. — With interest in nail art growing, particularly on such social media sites as Pinterest and Instagram,  Look Nail Color is looking to make nail artistry accessible to more consumers while also offering a selection of 8-free, vegan and cruelty-free nail colors.