Nail

NEW YORK -- Two of the biggest magazine brands for women are teaming up to launch a subscription beauty box service for brides, the first of many such boxes planned.

NEW YORK -- Elizabeth Arden is celebrating strong women with a new multi-platform digital campaign paying homage to the entrepreneurial and inspirational voice of the brand's eponymous founder.

The campaign is part of the company's digital reboot, which aims to provide a fresh, personalized, behind-the-scenes consumer experience, while showcasing the brand's rich and storied New York-centric heritage.

A new beauty boutique opened in New York this month, and the retailer is more like Tesla and Whole Foods than Sephora. The New York Times reports that the new beauty retailer is selling more than beauty products; it is selling the idea that natural wellness creates beauty. (New York Times)

Revlon is looking to reach new consumers by partnering with social media influencer and nail artist Chelsea King, who will serve as the brand’s first-ever Revlon Nail Expert, according to Women's Wear Daily. (WWD)

A popular brand of cosmetics either must prove its products really do plump skin, regenerate collagen and lighten age spots, or stop claiming they do, the Food and Drug Administration says. According to NBC News, the FDA sent a warning letter to Reviva Labs over eight different products that also claim to clear up acne-prone oily skin, erase spider veins and help eradicate bruises. (NBC News)

SAN FRANCISCO -- Skin care brand H2O+ Beauty has launched a reimagining of the brand that focuses on social media, a more user-friendly website and new products and packaging.

The brand's move may signal a shift from more traditional retail channels to direct selling on a new and improved, customer-focused e-commerce site.

HAYES, U.K. — Eyelashes and artificial nails are growing, and that isn’t wasted on PDC Brands, which last month scooped up the United Kingdom’s Original Additions. The deal brings PDC, known for fragrance and bath products, into two new categories. Most notable is the chance to expand into the artificial eyelash category with Original Additions’ Eylure London, the No. 1 cosmetics lash brand in the United Kingdom.