Natural

NEW YORK -- L'Oréal USA has joined the ranks of the EPA's Green Power Partnership, which recognizes the company as one of the nation's leading green power users. 

Sephora's new store on Michigan Avenue, opening Aug. 26, will be a new type of store the retailer is calling the Beauty TIP Workshop. (Chicago Tribune)

SOLON, Ohio -- ECRM is launching a Prestige Cosmetics & Beauty Care Efficient Program Planning Session (EPPS) focusing on prestige, masstige and indie cosmetic, fragrance and beauty brands. 

This session has been created to bring together suppliers of these categories with buyers at department, specialty and alternate channel retailers seeking to sell these high-end and unique products.

CALABASAS, Calif. -- Augmented reality firm FaceCake Marketing Technologies is launching an entirely new way to discover cosmetics via mobile.

The company's iOS app, GlamScout, prominently features FaceCake's ColorMatch visual search, allowing users to virtually recreate their favorite street style, red carpet or runway beauty looks in one easy snap.

NEW YORK -- An innovative and organic self-tanner is hitting the personal care aisle, and it requires only 10 minutes to be effective.

NKD SKN's Pre-Shower Tan product is applied before a shower. The user waits 10 minutes and then showers. The tan develops gradually over the next four to eight hours.

NEW YORK -- A popular men's skin care brand is looking to expand distribution following a sustained period of brand growth with leading retailers.

Bulldog is currently exploring new distribution options across America. Earlier in 2016 Bulldog signed a major deal to put their line of award-winning products into more than
2,000 Walgreens stores nationwide. The deal saw Bulldog launch a five product line-up that included three new items and two best sellers into Walgreens stores around the country.

MINNEAPOLIS -- Target says it will begin selling Harry’s razors, the subscription-based shaving company that has more than 2 million members.

In a statement on its Bullseye View blog, the retailer says "the mission behind Harry’s, the popular men’s grooming brand co-founded by entrepreneurs Jeff Raider and Andy Katz-Mayfield, has a lot in common with our own: Expect More. Pay Less."

Oralabs, a Parker, Colo.-based supplier of personal care products, has been named the winner of the 2016 ECRM/Drug Store News Buyers Choice Award for its Waterless by Gillette Venus female shaver.

The award was presented during ECRM’s 2016 Personal Care, Grooming, Travel & Oral EPPS held July 10 to 13 in Orlando. London, U.K.-based Bulldog Skincare for Men was the finalist with its Original Beard Oil.