New Flag’s Foamie reimagines personal care products

New Flag is reimagining the way consumers use their personal care products.

To do just that, the brand is rolling out Foamie.

The bars, designed to be used across the hair, body and facial care categories, are made without the use of plastic, soap, sulfates, silicones or lilal, the company said.

The Foamie hair care collection consists of the Shake Your Coconuts Bar for all hair types, You’re Adorabowl Bar for fine hair, and Hibiskiss Bar for damaged tresses.

When it comes to the body bar line, options consumers can choose from include the Mint to Be Fresh Bar for all skin types and the Oat to Be Smooth Bar for dry skin.

Lastly, the face bar line features the Aloe You Vera Much Bar for those with normal to dry skin, and the Too Coal to Be True Bar for those with combination to oily skin.

Made from a proprietary soap-free snydet that is pH balanced to the hair and skin, the line is dermatologist tested and not tested on animals, the company said.

“New Flag is proud to pioneer a line of highly effective, sustainable and affordable products for a wide range of eco-conscious consumers,” CEO of North America, Anthony Melzi said. “We worked hard to create products that are not only good for the earth, but formulations that are good for our consumers. Our innovative cold-pressed syndet formulations offer safer, more effective cleansing methods than that of soap-based products. We're thrilled to launch our current SKU's and are continuing to grow our offerings, with new innovation coming soon.”

New Flag’s Foamie line is currently available for purchase at UrbanOutfitters.com, Amazon.com and Foamie.Us.

The products will be available at Target.com beginning in July.