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P&G intros Always My Fit
CINCINNATI — Procter & Gamble’s Always brand is taking a step toward leak-free periods with the launch of Always My Fit. The brand this week introduced the range of pads that’s designed to help the 60% of women and girls P&G surveyed who use the wrong size pad, leading to leaks.Probiotics are ringing the register
Probiotics are one of the better-selling categories within the VMS space, as evidenced by the number of growing probiotic brands on the top 10 mineral supplement brand chart, which is where IRI captures many of the probiotic SKUs. While market-leading mineral supplement brands Nature Made and Nature’s Bounty certainly include probiotics, i-Health’s Culturelle brand is the best-selling pure-play probiotic brand with $123.1 million in sales on 8.9% growth across total U.S. multi-outlets, according to IRI.
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