-
Therapeutic, purpose-driven products drive bath boom
Adult bath products offering a Zen-like experience are bubbling to the surface in mass stores and helping to perk up sales, along with Epsom salt soaks. Consumers are favoring products with a purpose over simply fragrant bath additives. That explains the 26% climb in volume of Dr. Teal’s, which offers a Pure Epsom Salt Soak, along with body wash and foaming bath. It is the No.1 selling SKU in the bath category.
-
Brands brush up on dental hygiene sales
It appears oral care brands are borrowing a page from the skin care playbook. To brush up on sales, more oral care brands are mirroring trends that have boosted mass market skin care sales — double-duty toothpastes, a trend toward “premiumization” and building momentum for more naturally positioned offerings.