New Products

NEW YORK -- Beauty blogger and entrepreneur Huda Kattan is launching a new take on liquid lipstick with a revolutionary formula.

Huda Beauty's new comfort-wear Liquid Matte formula is infused with antioxidants and an exclusive complex to help maintain the lips' hydration. The lightweight formula glides on a thin coat of color that intensifies as it sets to a matte, transfer-free finish with staying power.  

SAN FRANCISCO -- Just in time for summer's long days full of sun and sand, Method is launching a new product to help consumers beat the heat.

Method Products has unveiled a new line of gel body wash. Enriched with avocado extract + vitamin E, the biodegradable formula lathers into velvety suds. Boasting four vivid fragrances—including longtime hand wash favorites waterfall (blue), green tea + aloe (green) and mandarin mango (orange) plus new addition lilac blossom (purple)—refreshing body wash is now available for $5.99 at Target and target.com.

TORONTO -- Celebrity makeup artist Charlotte Tilbury is adding a fragrance to her beauty product portfolio.

Tilbury announced she is launching Scent of a Dream in August. Kate Moss has signed on to be the scent's beauty ambassador.

"I have been mixing my own Secret Scent for years and have been fascinated by the idea that one's perfume can attract others and also change the energy frequency of the people and environment around you," Tilbury said. "I believe consumers can use Scent of a Dream to create an emotional pathway."

DOWNERS GROVE, Ill. - Optimum Nutrition on Tuesday announced the arrival of the newest flavor addition to its Platinum HydroWhey line – red velvet cake. The product offers ON's hydrolyzed whey protein formula in a delicious, on-trend flavor for athletes seeking the most advanced fast-acting whey protein for muscle building and recovery.

MIDDLETON, Wis. -- A leader and innovator in affordable hair care has launched a collection of hair tools designed to create hairstyles that keep up with fast-paced women who are on the go 24/7.

Remington is seeking to transform the hair tool category with its T-Studio Thermaluxe collection, which features proprietary thermal technology that gives women the power to lock in their hair styles from root to tip all day long.

HACKETTSTOWN, N.J. -- M&M's is celebrating its 75th anniversary by launching a new flavor chosen by more than 1 million Americans.

Starting in August, the Coffee Nut flavor will join M&M'S Original Peanut, which was first introduced in 1954, on shelves at retailers nationwide. Coffee Nut defeated two other peanut-flavored challengers – Honey Nut and Chili Nut to win consumers' votes.

AUSTIN, Texas - Superfruit product leader Genesis Today earlier this week launched Cranberry U.T. Complete, a new superfruit-based supplement to support urinary tract health.

Cranberry U.T. Complete features Cran D'Or cranberry extract plus selected botanicals, such as Ceylon cinnamon, d-mannose, uva ursi leaf, dandelion root and corn silk powder, that help it achieve 135mg of antioxidants from Proanthocyanidins (PAC's) per serving.  

CHICAGO-- Leading children's tech brand VTech is expanding its portfolio of educational products that support developmentally meaningful skills and experiences for little ones.

The new product lines have been designed in collaboration with Dr. Lise Eliot, an early brain development expert and member of VTech's Expert Panel, to encourage children as they meet essential developmental milestones.