New Products

TORONTO -- ModiFace, which creates augmented reality technology for the beauty and medical industries, has launched the world's first conversational beauty adviser for Facebook Messenger.

The ModiFace chatbot, which has expert knowledge of over 5,000 beauty products, enables shoppers to search for their perfect makeup products by conversing with ModiFace and asking questions about color, brand name or shade name. 

LOS ANGELES -- There's a new brand coming soon to the nail care aisle, and this one is all about Southern California.

Sun Polish is a SoCal-inspired premium women's nail polish that aims to capture in a bottle the essence of what everyone loves about Southern California: the lifestyle, the beach, and, most important, the sun. The polish is born, bred and bottled in Southern California and free of harmful chemicals such as toluene, formaldehyde, DBP and camphor.

SOLON, Ohio -- Leading consumables brand HOT POCKETS has teamed up with food truck chefs to create all-new products that meet consumer demand for unique tastes in the frozen food section.

DOWNERS GROVE, Ill. - Optimum Nutrition on Friday announced the newest addition to its Gold Standard line of sports nutrition products – Gold Standard BCAA. Each serving of the powder contains five grams of BCAAs to help kick-start protein synthesis, along with a blend of electrolytes, rhodiola and Wellmune, to support intense workouts.

"With each product added to the Gold Standard line, Optimum Nutrition sets a new bar for performance sports nutrition," stated Saverio Spontella, director of North America marketing for Optimum Nutrition.

CHICAGO -- Higi is accelerating the pace of its expansion plans with the addition of Shopko as the latest retailer planning to install higi stations at its stores.

The agreement between higi and Shopko will allow shoppers and employees to monitor and track their biometric health information and share their data with trusted health partners.

NORWICH, N.Y. -- This Fourth of July Chobani is marking the launch of Chobani Meze Dips by sponsoring a vacation rental giveaway.

Fans can enter for a chance to stay in a Chobani-inspired home in New York City over the holiday by sharing their favorite way to "dip" on social media.

CHICAGO -- Popular Swedish snack brand Wasa has launched a hearty cracker that is targeted at the consumer who wants both whole grains and an irresistible crunch in their snack food. 

FRIDLEY, Minn. -- Nature's Fury is taking nutritional beverages to a new level by introducing NutriDrinks.