-
SoBe teams with pro surfer to 'Go Flavorfully'
PURCHASE, N.Y. — SoBe, a brand from PepsiCo, is launching a new campaign to help revitalize its image. As part of the "Go Flavorfully" campaign, SoBe will welcome professional surfer Sebastian "Seabass" Zietz as a brand ambassador — enhancing the brand's mission to turn every day into a moment of play.
-
Jelly Belly sets the stage for a villainous Halloween
FAIRFIELD, Calif. — Jelly Belly Candy Co. is prepping for Halloween 2014 with a mix of sinister and sweet thanks to the company's new Disney Vile Villains themed bags.
Four Disney villains — Ursula, Captain Hook, the Evil Queen and Maleficent — will adorn the bags. Each bag is filled with a "Vile Villains" mix, which consists of Jewel Very Cherry, Jewel Sour Apple, Jewel Orange, Jewel Blueberry and new Jewel Grape Soda.