SEATTLE — Seattle's Best Coffee is making a foray into the instant and single-serve coffee markets.
The brand, owned by Seattle-based coffee chain Starbucks, is introducing single-serve K-Cup packs for Keurig coffee makers, two new roast and ground-medium roast blends, House Blend, Breakfast Blend and Instant Lattes. The single-serve market is worth about $1.8 billion, while the instant market is worth about $740 million, according to IRI Group data.