New Products

DENVER — Lifestyle brand RuMe announced today select customizable iPhone and iPad cases and organizational accessories will be sold in Target locations nationwide as part of a back-to-school campaign beginning on July 28. Target will feature RuMe's cCase (for iPhone 4/4s & 5), cCover (for iPad & iPad mini), Baggie ALL, and cClean on endcaps in the electronics department.

CARMEL, Ind. — Skinnygirl announced today a new line of zero-calorie liquid sweeteners made with natural monk fruit, agave, and stevia that will soon hit store shelves.

The new Skinnygirl Sweeteners are concentrated, zero-calorie, gluten-free and carb-free containing 80 to 160 servings — depending on the sweetener type. They come in slim, convenient 1.68-oz. bottles that fit easily in a purse.

MISSISSAUGA, Ontario — Canadian regulators have approved two drugs made by GlaxoSmithKline for treating skin cancer, GSK said Wednesday.

The drug maker announced Health Canada's approval of Tafinlar (dabrafenib mesylate) and Mekinist (trametinib) in patients with melanoma that can't be removed by surgery or has spread to other parts of the body.

FREMONT, Neb. — Natura Pet Products and its flagship brand Innova have announced a new line of Farmhouse Stews for pet parents who want to enhance their dogs’ meals with an alternative to dry food.

COLUMBUS, Ohio — Prior-authorization software company CoverMyMeds reached a milestone Tuesday as the 5 millionth PA request was sent through its system.

CoverMyMeds said the announcement came a day after the National Council for Prescription Drug Programs published the first e-prescribing standard to include the electronic PA implementation guide. CoverMyMeds has worked with the industry to develop the standard and said it was the first provider software vendor to use the standard at scale.

NEW YORK — Focal Upright Furniture announced on Tuesday the introduction of its newest ergonomic product innovation: the Mogo.

NEW YORK & DEERFIELD, Ill. — Skin care brand Indeed Laboratories is bringing its nanoblur and snoxin skin care products to the U.S. market, through distributor Boots USA, with exclusive availability at Walgreens and Duane Reade stores. The brand’s U.S. retail launch is the result of the partnership formed last summer between Alliance Boots and Walgreens.

MUMBAI, India — The Food and Drug Administration has approved a generic diabetes drug made by Lupin, the company said.

Lupin, based in India, received approval for metformin hydrochloride extended-release tablets in the 500-mg and 1,000-mg strengths. The drug is a generic version of Santarus' Glumetza.

Glumetza had sales of about $144 million during the 12-month period that ended in March, according to IMS Health. The drug is an extended-release formulation of metformin hydrochloride, a widely prescribed drug used for treating Type 2 diabetes.