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Allegra expands brand
BRIDGEWATER, N.J. — Chattem recently catapulted its Allegra brand into the anti-itch space with the launch of Allegra Anti-Itch Intensive Relief Cream.
Formulated with a skin protectant and topical analgesic, the brand extension will certainly turn a few heads as the Allegra brand name now will be featured in the first-aid section. Anti-itch as a category generated $481.6 million in sales for the 52 weeks ended April 21, climbing 1.8%, according to IRI data across total multi-outlets.
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Jelly Belly enchants
WHITE PLAINS, N.Y. — Little princesses will love the new Jelly Belly Disney Princess Line featuring the favorite Disney characters Ariel, Cinderella and Rapunzel. Each 1-oz. package is filled with Jelly Belly's new Enchanted Mix, sparkling jelly beans in a selection of iridescent versions of the brand's popular berry blue, blueberry, bubble gum, cream soda, orange, sour apple and very cherry flavors. The 1-oz. bag size, which will ship in August, is a high-impulse purchase.