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New Products

  • Morton Salt makes entry into Epsom salt category

    CHICAGO — Morton Salt on Thursday introduced a new line of Natural Epsom salt products, marking its first foray into the health and beauty category.

    "The Epsom salt category has seen sustained growth over the past few years, presenting an opportunity for Morton Salt to begin leveraging its ubiquitous brand equity with the health and beauty shopper," stated Carol Panozzo, VP consumer products sales and marketing at Morton Salt.

    Morton's new Epsom salt line includes four core products, which are unique in that they are made with natural magnesium sulfate.

  • Heel introduces new cold remedy brand portfolio, refreshes Traumeel analgesic packaging

    ALBUQUERQUE, N.M. — Heel on Thursday announced the launch of the Reboost cold and flu product line and new packaging for the Traumeel pain relief product line. The Reboost product line brings together four of the company’s cold, cough and flu products under a single brand that has been specifically designed to speak to the consumer in a retail environment. 

  • New Cape Cod potato chips trim the fat again

    HYANNIS, Mass. — Snack maker Snyder Lance has introduced a new Cape Cod brand potato chip flavor to its reduced-fat line of chips: 40% Less Fat Sea Salt & Cracked Pepper.

    Cape Cod's 40% Less Fat Sea Salt & Cracked Pepper chips are made with real sea salt and a blend of peppercorns, including a slightly sweet white pepper.

  • Dermablend announces new tool to cover scars, unwanted tattoos

    NEW YORK — Dermablend announced on Wednesday the new Quick-Fix Illuminator, a multipurpose concealer and highlighter that brightens the complexion of the skin with the click of a pen.

  • Gerber introduces meals for toddlers

    FLORHAM PARK, N.J. — Nestle's Gerber division has introduced a line of mix-and-match foods for toddlers, the company said Wednesday.

    Gerber Products Co. announced the introduction of Gerber Graduates 2+ Kid Selects, designed to offer toddlers ages 2 years and older a range of protein, vegetable and grain options in order to help them make nutritious choices and master skills like the use of a fork and spoon.

  • Nexafed gains distribution in Kerr Drug

    PALATINE, Ill. — Acura Pharmaceuticals on Tuesday announced that its next-generation pseudoephedrine with abuse-deterrent technology will now be stocked by North Carolina's Kerr Drug. 

    Nexafed is a 30 mg immediate-release pseudoephedrine product that combines effective nasal-congestion relief with a unique technology that disrupts the conversion of pseudoephedrine into methamphetamine, Acura noted. 

  • MOM Brands adds new ready-to-eat cereals

    MINNEAPOLIS — MOM Brands today announced new additions to its brand portfolio with Spooners ready-to-eat cereals. The cereals come packaged in stand-up gusseted bags, which sit on the shelf like a box, yet contain 75% less consumer packaging waste than comparably sized bag-in-box, ready-to-eat cereals.

  • Dr. Reddy's launches generic cancer drug

    HYDERABAD, India — Generic drug maker Dr. Reddy's Labs has launched a drug used to treat certain cancers, the company said Tuesday.

    Dr. Reddy's announced the launch of injectable zoledronic acid in the 4-mg-per-5-mL strength. The launch followed the Food and Drug Administration's approval of the drug.

    The drug is a generic version of Novartis' Zometa. The drug is used to treat cancers that have spread to the bones and multiple myeloma.

    CORRECTION: An earlier version of this story misstated the strength of the drug. The story has been corrected.

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