New Products

NORTHFIELD, Ill. — Kool-Aid, a Kraft Foods brand, announced today the launch of a new multimedia campaign to reintroduce the company's iconic Kool-Aid Man "spokespitcher" that will coincide with the release of a new liquid drink mix available on store shelves now.

SHELTON, CT. — Bic Consumer Products, a distributor of stationary products, lighters and shavers, announced today a new highlighter tape, the first to hit the market, according to the company.

Bic Brite Liner Highlighter Tape is a bright fluorescent tape that can be used to highlight documents without bleeding through paper. It also erases easily, making it convenient to use on textbooks, magazines, newspapers and other important documents.

AUSTIN, Texas — The makers of a new smartphone app say it will synchronize engagement between pharmacists and patients through mobile devices, social media, websites and printed media.

RxWiki announced Friday the beta release of Mobile+, a customizable mobile application that delivers medication information, news and alerts to patients' smartphones. The app is currently available for Android devices and will soon be available for Apple devices.

GREENWICH, Conn. — Homeostasis Labs was named "Best New Product" by retail buyers attending the ECRM Home Health Care conference last month for a new sugar-free line of dietary supplements formulated to boost health for people with diabetes. 

SAN DIEGO — The Food and Drug Administration is granting an expedited application process to a company that has developed a treatment for a condition related to Parkinson's disease, meaning that it can cancel a planned late-stage clinical trial, the company said.

COLD SPRING HARBOR, N.Y. — Cirrus Healthcare Products on Thursday announced that the company will be launching its latest licensed version of EarPlanes for Kids in conjunction with the new Disney "Planes" movie releasing on Aug. 9.  

EarPlanes, which comes in two sizes fitting either a child or an adult, are designed to be worn for air travel to reduce and prevent uncomfortable ear pressure during flight — including the clogging, popping, pain or even the temporary hearing loss that can result.

HACKETTSTOWN, N.J. — Mars Chocolate North America offered Drug Store News a sneak peek at the company's anticipated lineup for Valentine's Day 2014. The company plans a robust line of products with plenty of new items for retail shelves.

Among the new items that will be available at retailers nationwide are:

• Twix Brand Caramel Heart Singles: A Twix candy in the shape of a heart (SRP $.79-$.99)

• Dove Brand Silky Smooth Milk Chocolate Truffle Hearts Tin: (SRP $4.99)

MUMBAI, India — The Food and Drug Administration has approved a contraceptive therapy made by Lupin Pharmaceuticals, the Indian drug maker said Friday.

Lupin announced the approval of Daysee (levonorgestrel and ethinyl estradiol tablets and ethinyl estradiol tablets) in the 0.15-mg/0.03-mg and 0.01-mg strengths.

The drug is a generic version of Teva's Seasonique. Various versions of the drug had sales of $161 million in 2012, according to IMS Health.