-
Men's skin care line Bee Bald teams up with UFC fighters to celebrate launch
BEACHWOOD, Ohio — The Bee Bald Man Care Products, a skin care line for men without hair, has joined forces with Knock Out Representation and a number of Ultimate Fighting Championship fighters for the nationwide launch of its collection of products.
The products are designed to offer everything needed to cleanse, moisturize, soothe, refresh, eliminate shine and protect the sensitive skin on the head. To kick off the holiday season, Bee Bald will offer Black Friday discounts and giveaways.
-
Made in America: ‘Buy local’ mentality leads to economic patriotism
Made in America. To suggest that this marketing message doesn’t resonate with today’s American consumer may come off as sacrilege, especially considering how job creation was a central issue in this month’s presidential election.
But there are two questions marketers of “Made in America” have to ask. First, does this marketing message have staying power? And second, where does it rank in a consumer’s purchasing decision tree?