New Products

LAKEVILLE-MIDDLEBORO, Mass. — Ocean Spray has launched a reduced-sugar version of its dried cranberries product.

Reduced-sugar Craisins tout 50% less sugar than regular Craisins and now are available at retailers nationwide.

SPARTA, Mich. — Old Orchard Brands has introduced new frozen fruit juice concentrates under its Harvest Select brand.

Available in apple, grape and orange varieties, Harvest Select contains 10% real fruit juice and each 8-oz. serving provides 100% of the daily recommended intake of vitamin C, Old Orchard Brands said.

Harvest Select frozen juice cocktail concentrate can be found in the frozen juice aisle of retailers nationwide for a suggested retail price of 99 cents per can.

ANN ARBOR, Mich. — WowButter Foods has introduced a peanut butter replacement.

Bridging the gap between allergic and nonallergic consumers, WowButter is a peanut-free spread that has a taste and texture just like peanut butter, the company said. Each jar also features school lunch identification stickers to assure that peanut-free and nut-free policies at schools are being followed, as well as call out the product as a nut-free item.

WowButter is available at many major retailers across the United States and Canada.

DENVER — Udi's Gluten Free Foods is boosting its portfolio with the launch of five new items. The products were showcased at the Natural Products Expo East.

"Sharing our new product line at Expo East means Udi's will bring even more delicious options to the gluten-free community," said Denise Sirovatka, vice president of marketing. "Any time Udi's creates something new, it's in response to the needs and requests of our fans. We love bringing their ideas to life for a more enjoyable, fulfilling eating experience."

New items include:

BALTIMORE — Sprout Foods is adding new toddler puree snacks to its portfolio and also will introduce more convenient product packaging, the company announced at the Natural Products Expo East in Baltimore.

Joining Sprout Foods' line of organic puree snacks are acai, raspberry, blueberry and blackcurrant. Additionally, Sprout Foods' BPA-free, eco-friendly packaging will now feature a new choke-free, twist-off cap and dispensing spout. The cap can be used to reseal the package, and the spout encourages independence and self-feeding, the company said.

HYDERABAD, India — Drug maker Dr. Reddy's Labs has launched a generic antibiotic drug, the company said Thursday.

The India-based company announced the launch of amoxicillin tablets, capsules and oral suspension. The tablets are being launched in the 500-mg and 875-mg strengths, while the capsules are in the 250-mg and 500-mg strengths, and the oral suspension is in the 125-mg-, 200-mg-, 250-mg- and 400-mg-per-5-mL strengths.

NEW YORK — Stride gum is inviting teenage consumers to embrace their individuality with the launch of new ID gum.

The core of the ID gum brand focuses on the teen experience, believing it's better to explore individuality by staying open-minded rather than define themselves with a single identity, parent company Kraft Foods said. The gum is packaged in a sleek, innovative folding pack that features a magnetic closure. Once unwrapped, the pack reveals original artwork sourced from young emerging artists from around the world (there are 18 designs in total).

NEW YORK — Procter & Gamble this week will begin shipping a wildberry-flavored Prilosec OTC.

The proton-pump inhibitor will not come in a chewable form, however, and will feature the message "Swallow — Do Not Chew" prominently on its packaging.