New Products

CHARLESTON, S.C. — The Food and Drug Administration has approved a treatment for a disease that causes brittle nails.

Innocutis announced the FDA approval of Nuvail (poly-ureaurethane) nail solution in the 16% strength. The drug is used to treat nail dystrophy, which causes fragile and brittle nails that crack and split.

One of the most common forms of nail dystrophy is brittle nail syndrome, which affects about 20% of the population, with women disproportionately affected. Patients with the condition report that their nails are painful and impair daily activities.

SUPPLIER NEWS — Yoplait has introduced Yoplait Smoothies, which feature frozen fruit, fruit juice and real Yoplait Greek yogurt. The smoothies can be made by adding skim milk and blending, and each 4.5-oz. freezer package yields a single 12-oz. serving. “Each smoothie provides 10 grams of protein when prepared with milk and are sweetened with all-natural stevia,” Yoplait Smoothie marketing manager Maija Aittola said. Available in mixed berry and strawberry banana orange flavors, Yoplait Smoothies carry a suggested retail price of $2.99.

ORLANDO, Fla. — UrgentRx's line of fast-acting, flavored powder, nonprescription medications was named “Best New Product” by retailers attending the ECRM Health Care show held late last month.

“We’re pleased and excited to receive this honor from the retailer attendees of the ECRM Health Care show,” stated Jordan Eisenberg, president UrgentRx. “Recognition of this kind holds even greater meaning when it comes from such an informed, influential audience.”

It’s a little hard not to say “Oh, how the mighty have fallen” when a retailer announces that it will give away for free what was once the world’s top-selling drug. But for retailers, it also makes good business sense.


The hair care segment has lost some of its luster. However, manufacturers of ethnic hair care products have been working feverishly to bring greater innovation to 
the market. 


According to SymphonyIRI Group, sales of hair styling gel/mousse slipped about 1.5% during the 12 weeks ended July 8 at food, drug and mass (excluding Walmart). During the same period, sales of women’s hair coloring dropped 4.6%, and hair relaxer kits were 
down 12.5%. The double-digit drop in hair relaxer kits comes as little surprise as many ethnic beauty shoppers are choosing to 
go natural.


The overall foot care category was relatively flat — down 0.9% — with $587.2 million in sales for the 52 weeks ended Aug. 12 across food, drug and mass (excluding Walmart), according to SymphonyIRI Group data. However, almost 2-out-of-3 foot care products sold are insoles, which bodes well for sales 
going forward. 


LAKE FOREST, Ill. — Omron Healthcare on Tuesday introduced a new electrotherapy solution for muscle and joint pain relief called the Omron ElectroTherapy Pain Relief unit.

“There are as many as 100 million people in the U.S. with acute or chronic pain,” Omron senior product manager Maureen Perou said. “What’s different about this product is that it demystifies and simplifies a time-tested therapy. It’s like having a physical therapist by your side whenever you need it.”

Do you think that most consumers are using professional whitening services to brighten their smile? Think again.

According to recent research by Mintel, only 10% of those looking for whiter teeth took a seat in the dentist chair for a professional whitening service. Many consumers are actually turning to toothpaste, mouthwash or at-home whitening strips. That’s good news for retailers and suppliers.