Oral Care

SEATTLE -- Bartell Drugs is celebrating the beauty of fall with a Fall Beauty Event in October that features a guest appearance from a celebrity makeup artist.

Lindsay Ebbin from BeYu will host makeup tutorials and demos at two Bartell Drugs store locations. Ebbins' first appearance will be on Oct. 7 from 11 a.m. to 2 p.m. at the Bellevue Village store and his second appearance is Oct. 8 from 11 a.m. to 2 p.m. at the University Village store .

NEW YORK — Leave it to the experts on matters of health, but on all other matters trust your spouse. That was the result of Reader's Digest second annual Trusted Brand Survey, which identified CVS Health as America's most-trusted drug store, Walmart as America's most-trusted mass merchandiser and Pharmavite's Nature Made brand as America's most-trusted nutritional supplement.

NEW YORK -- The activated charcoal trend seems like it's here to stay, with products launching not only in skin care but now in the dental category as well.

Curaprox, the Swiss oral health brand, is launching a new product called the Black Is White Collection: a natural and gentle toothpaste powered by activated charcoal. 

LOS ANGELES —The makers of the original Shea Butter skin care line, Out Of Africa, are launching a new line of baby products. 

Out of Africa says it has combined its Shea Butter from Benin, West Africa, with a few  natural ingredients to create Shea Baby, a collection that includes Bar Soap, Body Wash and Shampoo, Bubble Bath, Lotion, and Stretch Mark Cream.

AMITYVILLE, N.Y. — Leading skin care brand SheaMoisture is building on its successful #BreakTheWalls national awareness platform by launching a new phase of the campaign that highlights the divisive constructs of beauty.

SAN FRANCISCO -- Sephora is giving shoppers even more ways to "Beauty Together" with the launch of two new digital tools.

Women everywhere from housewives to Hollywood stars are embracing a new trend that calls for less makeup and playing up natural features. It doesn't mean no makeup, but beauty products are used subtly to get a natural and glowing look.

No-makeup celebs such as Alicia Keys and Mile Kunis are getting lots of attention. Keys, 35, declared this year that she didn't want to "cover up" any more, and proved her commitment by showing up on the red carpet for the BET Awards last month without makeup.

The retail landscape for beauty has changed dramatically, and retailers must focus on the customer experience, because that is where the sale is won or lost, where the brand comes to life, and where the seeds of loyalty are planted.

That’s just a few of the key takeaways from a webinar held by the Global Market Development Center this month. The webinar was led by Saba Buser, an analyst for RetailNet Group.