Oral Care

SAN FRANCISCO -- Sephora is aiming to attract more teens to its stores by introducing a new Teen Makeup Class designed to teach teens how to reach their #beautygoals.

Free for Beauty Insiders, Sephora's new Teen Makeup class is one of the retailer's 12 classes covering the most in-demand beauty looks, such as Contour & Highlight, Brow Shaping, or Essential Eyeliner. In the 90 minute Teen Makeup Class, Sephora says its coaches focus on fun, helping to find the right products in a no-stress setting.

NEW YORK — Leave it to the experts on matters of health, but on all other matters trust your spouse. That was the result of Reader's Digest second annual Trusted Brand Survey, which identified CVS Health as America's most-trusted drug store, Walmart as America's most-trusted mass merchandiser and Pharmavite's Nature Made brand as America's most-trusted nutritional supplement.

AMITYVILLE, N.Y. — Leading skin care brand SheaMoisture is building on its successful #BreakTheWalls national awareness platform by launching a new phase of the campaign that highlights the divisive constructs of beauty.

SAN FRANCISCO -- Sephora is giving shoppers even more ways to "Beauty Together" with the launch of two new digital tools.

NEW YORK -- The activated charcoal trend seems like it's here to stay, with products launching not only in skin care but now in the dental category as well.

Curaprox, the Swiss oral health brand, is launching a new product called the Black Is White Collection: a natural and gentle toothpaste powered by activated charcoal. 

LOS ANGELES —The makers of the original Shea Butter skin care line, Out Of Africa, are launching a new line of baby products. 

Out of Africa says it has combined its Shea Butter from Benin, West Africa, with a few  natural ingredients to create Shea Baby, a collection that includes Bar Soap, Body Wash and Shampoo, Bubble Bath, Lotion, and Stretch Mark Cream.

Women everywhere from housewives to Hollywood stars are embracing a new trend that calls for less makeup and playing up natural features. It doesn't mean no makeup, but beauty products are used subtly to get a natural and glowing look.

No-makeup celebs such as Alicia Keys and Mile Kunis are getting lots of attention. Keys, 35, declared this year that she didn't want to "cover up" any more, and proved her commitment by showing up on the red carpet for the BET Awards last month without makeup.

The retail landscape for beauty has changed dramatically, and retailers must focus on the customer experience, because that is where the sale is won or lost, where the brand comes to life, and where the seeds of loyalty are planted.

That’s just a few of the key takeaways from a webinar held by the Global Market Development Center this month. The webinar was led by Saba Buser, an analyst for RetailNet Group.