Oral Care

Consumers are becoming more aware that keeping the mouth and teeth clean is a key component of a healthy lifestyle. Other factors driving sales of oral care products include the burgeoning older population in the United States needing more oral health care, and the demand for natural and cosmetic solutions to dental health issues.

CAMBRIDGESHIRE, U.K. — Swiss oral care brand Curaprox has launched an all-natural whitening toothpaste that removes discoloration by using activated carbon without eroding or bleaching the enamel. Black is White toothpaste contains enzymes that protect against tooth decay and support salivary functions. It also remineralizes tooth enamel and seals exposed dentine channels. The toothpaste comes with a toothbrush and has an SRP of $29.95.

WASHINGTON -- The U.S. Food and Drug Administration is targeting 19 ingredients found in soaps and body washes, saying they could do more harm than good.

Companies will no longer be able to market antibacterial washes with these ingredients because manufacturers did not demonstrate that the ingredients are both safe for long-term daily use and more effective than plain soap and water in preventing illness and the spread of certain infections. Some manufacturers have already started removing these ingredients from their products.

CINCINNATI -- Procter & Gamble announced Thursday its plans for stockholders to exchange its stock for shares in Coty, which has agreed to buy 41 beauty brands from P&G in a deal valued at $12.5 billion.

GOLDEN, Colo. -- ShaveMOB.com, an online retailer of razor blades for men and women, has acquired 800Razors, a U.S.-based personal care products company.

ShaveMOB.com says the acquisition will drive further e-commerce growth by expanding the company's customer base and brand equity. 800Razors invested millions of dollars in the development of its brand, creating strong relationships with customers and building a media footprint through partnerships with famous athletes, according to ShaveMOB.com.

While Sephora and Ulta duke it out for a greater share of the mainstream beauty market, Credo is elevating the beauty experience with clean, natural products, beautiful packaging and just the right amount of service without seeming intimidating or out-of-touch. 

Yahoo News asked Credo’s founder Shashi Batra for a crash course on what makes the store so special.

SAN FRANCISCO -- Beauty retailer Sephora is marking a major milestone by opening its 400th store.

FORT WORTH, Texas -- Cetaphil is marking its fifth consecutive year of its partnership with the Children's Skin Disease Foundation and Camp Wonder, an initiative of the CSDF.