Oral Care

CINCINNATI — Procter & Gamble has announced the launch of its new Crest 3D White Whitestrips Luxe Supreme FlexFit, the latest addition to the Crest 3D White Whitestrips family.

According to the company, these new whitestrips are the best-fitting whitestrips yet, and provide 30% more whitening coverage to custom fit each individual’s unique smile.

OREM, Utah — Orabrush, a maker of oral care products, has appointed Brent Rambo, a former executive at Sony Online Entertainment, as the company’s chief technology officer.

In this newly created position, Rambo will lead a new ad-technology division to develop new proprietary processes and systems for the company to maximize and scale its YouTube advertising and marketing model.

CINCINNATI — Procter & Gamble’s Oral-B has announced the launch of an oral care app for children — the Disney Magic Timer App by Oral-B.

Created in collaboration with Disney and powered by DreamPlay, the oral care app is designed to helps kids increase brushing time, which is identified by dentists as an area of concern and improvement for children.

CARTAGENA, Colombia — This week, Procter & Gamble’s Oral-B and Crest 3D White brands announced a donation of $500,000 to benefit the Pies Descalzos Foundation, which was founded by recording artist and 3D White Global Ambassador Shakira.

NEW YORK — Colgate-Palmolive has introduced its new Colgate Optic White Toothbrush + Whitening Pen — the first-ever toothbrush with a built-in whitening pen.  

The new Colgate Optic White Toothbrush + Whitening Pen is aimed to provide a convenient, affordable way to achieve high-impact teeth whitening at home, with whiter teeth in two days, the company stated.

CINCINNATI — Procter & Gamble has reportedly developed the first smartphone-connected toothbrush to give consumers personalized advice for better oral health, according to a Reuters report.

The toothbrush, which is slated to launch in June under the Oral-B brand, was unveiled during the Mobile World Congress last week in Barcelona, Reuters reported.

BUENA PARK, Calif. — Dr. Fresh announced a partnership between its Firefly kids toothbrush brand and Oral Health America to promote regular brushing through accessibility and fun while benefiting OHA's Smiles Across America program.  

As part of the partnership, Firefly will donate thousands of its signature Firefly Light-Up Timer toothbrushes to at-risk children, and will make a monetary donation to help broaden access to school-based dental services offered by SAA partners.

CINCINNATI — Procter & Gamble has announced that Oral-B, Blend-a-Med and Crest are setting up dental clinics in each of the three Olympic Winter Games villages to provide dental screenings, routine dental care, emergency care and products for athletes and coaches for the duration of the Sochi 2014 Olympic Winter Games.