Oreo showcases new innovations for 2025

There’s a slew of new products coming to the Oreo family in the new year. 

The brand shared that six new launches will be coming in 2025: 

• Oreo Game Day: Available in December 2024, the cookies feature five new football-themed embossments;
• Oreo Loaded: Available in January 2025, the cookies consist of the signature Oreo chocolate cookie but with the original Mega Stuf level crème and also contain bits of Oreo cookie pieces;
• Golden Oreo Cakesters: Available in January 2025, the Golden Oreo Cakesters are returning as a permanent addition to the brand’s lineup, and feature a crème filling sandwiched between two golden snack cakes;
• Oreo Irish Crème Thins: Available in January 2025, it features the original thin cookie filled with Irish Crème flavored crème, as well as notes of chocolate and vanilla;
• Oreo Minis Peanut Butter: Available in January 2025, the bite-sized chocolate cookies contain a peanut butter crème and will become a permanent addition to the brand’s portfolio;
• Oreo Bites: Available in January 2025, the poppable bites contain a frozen dairy, crème flavor base that is dipped in an Oreo coating; and
• Oreo Mini Bars: Available nationwide all-year round beginning January 2025, it contains a crème flavored based with Oreo cookie pieces dipped in an Oreo coating. 

[Related: New Product Launches in the Consumables Space]

In addition, the brand shared that it will launch an exclusive club with special perks for members. 

The Oreo Dunk Club will allow fans to stay up to date on product releases, offer access to pre-sale events, and information on collaborations on sweepstakes.