OTC Pain

The new Salonpas Pain Relief Patch Largecomes in a double-size value pack that features nine patches, and will be supported by a national broadcast campaign, the company said.

Analysis obtained from Kantar Media found that the Amazon-exclusive brand Basic Care led the paid search results when users looked at such keywords as allergy pills, allergy medicine and allergy relief during the weeks of Aug. 1 to 15.

The company recently announced the launch of Ear Pain MD and Ear Pain MD for Kids, both meant to relieve ear pain, a symptom commonly associated with ear infections.

The GSK Consumer Healthcare brand on Wednesday introduced its limited “Commuter Edition,” “Bad Date Edition” and “Adulting Edition” packaging for its pain reliever.

Hamacher Resource Group is highlighting five of the products from June it thinks retailers should keep their eyes on in the coming months.

The company said the new patent protects its PainBloc24 OTC product, as well as two products currently being developed to relieve osteoarthritic knee pain.

Health and wellness company b+b announced on Thursday that it is continuing its retail expansion and is now available at Publix Super Markets.

Alphonso’s TS Kelly breaks down the various ad strategies of companies marketing OTC analgesics — all of whom are looking to keep their market share as private-label products grow theirs.