In the deodorant category, aluminum is becoming taboo and the longtime ingredient is being avoided by a growing number of consumers, causing retailers and suppliers to change their product mix.
Natural and organic health and beauty care now is following in the footsteps of food. Over the past 12 to 18 months, it has been exploding in traditional big-box chains.
Raw Sugar Living’s Raw Men line features such products as body washes and bar soaps with scents that look to embrace the spirit of men, the company said.