Personal Care

The company has announced that it met its goal, announced in February 2017, of listing product-specific fragrance ingredients across 15 brands, down to 0.01% of the product formula, by the end of 2018.

As 2018 came to a close, the new product team at Hamacher Resource Group was unrelenting in its efforts to find the hottest products introduced in December.

Down There Wipes for Gals are pH- balanced, flushable, hypoallergenic and alcohol-free, the company said, noting that consumers with sensitive skin can use them.

The deodorant category has not been spared from the trend that has roiled other segments, namely consumers gravitating toward products that contain natural and organic ingredients, as well as a variety of scents that are naturally sourced and considered therapeutic.

Probelle's new shoe deodorant patch contains a non-toxic solution with four essential oils — patchouli, fenugreek extract, thyme and eucalyptus — to prevent the growth of bacteria, fungi and viruses in shoes, the company said.

Carpe, which focuses on providing over-the-counter relief for excessive sweating, launched its latest antiperspirant that is scented with eucalyptus oil.

The special edition Lily of the Valley scent contains a green floral aroma, which symbolizes the hope and positive message Jane Goodall has carried out throughout her career, the company said.

ECRM held a conference in Miami to help retailers and suppliers get a better handle on what brands are entering the marketplace, and what they should do to build momentum in three extremely vital segments of the overall health and beauty care category.