Personal Care

SAN FRANCISCO -- Skin care brand H2O+ Beauty has launched a reimagining of the brand that focuses on social media, a more user-friendly website and new products and packaging.

The brand's move may signal a shift from more traditional retail channels to direct selling on a new and improved, customer-focused e-commerce site.

DALLAS -- The U by Kotex brand is embarking on a multi-year program and project series designed to help empower women and improve perceptions of feminine care.

The first U by Kotex Period Project is The Period Shop – the world's first and only pop-up shop dedicated to all things period – which opened Friday in New York City. 

BOULDER, Colo. — Hain Celestial worked with brand agency CBX to rework its Avalon Organics brand and freshen its positioning. Avalon Organics got its start back when organic personal care products were primarily purchased by well-educated, high-income females in their 30s or 40s with children, noted Gregg Lipman, managing partner at CBX. “Avalon Organics earned a reputation for offering the highest possible quality personal care products,” he said.

WARREN, Mich. -- Consumers who grind their teeth at night have a new solution in the oral care aisle from McKeon Products Inc.

McKeon has launched its new and improved LunaGuard, which the company says provides better protection against bruxism (nighttime teeth grinding), more comfort when in use, and significant consumer health care savings.

FORT WORTH, Texas -- Galderma is bringing a new product to the personal cleansing aisle that aims to offer an innovative in-shower alternative to body wash and soap.

The company's popular Cetaphil line has launched a new Cetaphil Skin Soothing Shower and Bath Oil, and it is available exclusively at CVS.

According to Galderma, the latest addition to the Cetaphil skin care product portfolio conveniently fits into women and men’s natural routines, offering an in-shower oil alternative to condition the body for softer, smoother skin.