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Study: Many younger men use facial moisturizers
CHICAGO — Some men may not like to admit that they have a skin care regime, but according to new research from Mintel, many younger men report using a facial moisturizing product.
According to Mintel, 58% of men ages 18 years to 24 years and 63% of men ages 25 years to 34 years report that they use a facial moisturizing product.
This is in stark contrast to the 32% of those ages 55 years to 64 years and 29% of men older than 65 years from other age demographics claiming to do the same thing.
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Body care, deodorant benefit from products for him
The U.S. men’s grooming category is expected to see growth through 2017, albeit perhaps at a slower rate than previously predicted due in part to a tapering of new product launches and increased market saturation in such categories as shave. There’s no doubt, however, that men are increasingly stepping out of their comfort zone to embrace beauty routines.
The lip segment is on the upswing with the shining star proving, once again, to be lip color. Lipstick continues to be the darling of the segment much to the detriment of lip gloss and lip treatments.
